Use an AI Merchant Assistant

Merchandising at the speed of demand

Gain more productivity

so your buyers can focus on strategy -- not busywork.

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Say goodbye to spending hundreds of hours sifting through data

Accelerate planning cycles 10x -- compress week long tasks into hours so collections reach customers while trends are still hot.

Free buyers for high-value strategy -- eliminate time-consuming data collection, organization, and analysis.

Boost profit and cut waste -- faster, data-driven decisions lift the bottom line, drive growth, and support sustainability targets.

Why Sonans AI?

Because we're the only team that combines firsthand retail-buying experience with deep AI expertise to tackle merchandising's thoughest bottlenecks.
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We're building the first generative AI merchandising platform -- designed to make retail buying 100x more productive and to transform the process industry-wide, from small brands to global enterprises.

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Company

We’re a passionate team of former merchants, planners, and techies from the retail world with a mission to bring unparalleled efficiency to retailers.

Omid Saadati

Co-founder, CEO

10+ years assisting brands with social commerce transformation at Meta, CMU Adjunct Professor

Shireesh Annam

Co-founder, CPO

15+ years of experience leading global retail planning and supply chain at Burlington and Claire's

Ed Lingo

Co-founder, Founding Engineer

15+ years of experience building and leading global engineering organizations at NetResults, UC Berkeley Alumni

Gordon McCreight

Founding Engineer

Founder and CTO of Wedding Party, sold to Instacart, CMU Alumni

Nate Yocom

CTO, Founding Engineer

10+ years of experience as distinguished engineer, CTO, and VP of engineering at Okta and Centrify.